Avon Hello Green Tomorrow is the world’s first-ever global tree-planting campaign, leveraging Avon’s unique ability to educate, engage and mobilize people worldwide. Over sixty-five countries are taking part in this unique effort, and together we can help save South America’s Atlantic Rainforest, one of the most critical and endangered ecosystems on earth.
The trees will be planted in partnership with The Nature Conservancy, which will oversee the planting and serve as the steward of the forest. All trees planted through the Hello Green Tomorrow campaign will support the United Nations Environment Programme Plant for the Planet initiative.
Avon has kicked off the Hello Green Tomorrow campaign by donating $1 million for 1 million trees, which will restore nearly 2,500 acres of the Atlantic Rainforest. Now we need your help to plant millions more to restore this irreplaceable natural treasure and help ensure a “green” and healthy future for the next generation.
All it takes is $1 for each tree.
The most important species for this effort include (the following descriptions are courtesy of The Nature Conservancy):
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Or contact your independent Avon Sales Representative
Tropical forests are the “lungs of the earth,” critical to the health and wellbeing of all living creatures worldwide, and an important factor in mitigating climate change. Deforestation is second only to the burning of fossil fuels as a source of the carbon dioxide emissions (one of the “greenhouse gases”) that cause climate change. The rainforests also support an extraordinary biodiversity of animals, plants and birds that are important to the balance of life on earth.
The Atlantic Rainforest stretches across parts of Brazil, Argentina and Paraguay, and it is one of the most endangered tropical forest on earth. Once the size of the U.S. seaboard from Maine to South Carolina, today only seven percent remains, in small, isolated pockets. The Atlantic Rainforest is also home to a remarkable array of wildlife and almost unparalleled biological diversity, including 20,000 species of plants and 1,000 species of birds, many found nowhere else on earth.
In addition to the environmental impact, 120 million people directly depend upon the Atlantic Rainforest for water and hydroelectric power, and the restoration efforts will also generate local jobs, strengthen local conservation institutions and support important water resource protection.
There is much to gain. If the entire Atlantic Rainforest is restored, it will ultimately remove 10 million tons of carbon dioxide from the atmosphere every year.
To ensure a greener tomorrow, we must act now. All it takes is $1.00 per tree.
Click here to learn how you can get involved
Or contact your independent Avon Sales Representative
Add one tree or dozens to build your own “mini-forest” – for yourself or in honor of a loved one.
Each dollar plants a tree in South America’s critically endangered Atlantic Rainforest, which is 93% percent deforested. Avon Hello Green Tomorrow is raising the funds, and appropriate trees will be planted and carefully managed by The Nature Conservancy and local conservation partners as part of their efforts to restore 2.5 million acres of the Atlantic Rainforest.
For every tree you donate, you will also receive a thank you certificate that includes “green” tips for every day to remember to reduce, reuse, recycle, rethink and replant. Use the tips yourself and share the ideas with friends and family.
Click here to learn how you can get involved
Or contact your independent Avon Sales Representative
You can help save the Atlantic Rainforest and become a critical part of this campaign for just $1.00 per tree. Everyone can play an important role – we all can make a difference with a small investment.
Click here to be part of Hello Green Tomorrow for just $1.00 per tree.
Avon is the world’s leading global beauty company and the largest direct seller, marketing to women in more than 100 countries through 6 million independent Avon Sales Representatives who reach some 300 million customers each year. Avon is committed to environmental management in all areas of our business, and we are proud to have been recognized for many of our efforts around the world. We are on a journey of environmental stewardship, with much accomplished and much more still ahead.
Avon created the Hello Green Tomorrow campaign to leverage one of our unique strengths – the capacity to reach, engage and mobilize millions of people – for the restoration of a critical ecosystem and for the benefit of the environment as a whole. By enlisting millions in a single act – to donate to plant a tree – and to educate people on green behavior, we hope to help make a significant difference in protecting the future of the earth...to say hello to a green tomorrow.
Click here to learn about Avon’s Commitment to the Environment
Click here to learn how you can get involved
Or contact your independent Avon Sales Representative
The Nature Conservancy (TNC) was founded in 1951 and is the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The organization works in more than 30 countries and has protected more than 119 million acres of land and 5,000 miles of rivers worldwide, and they operate over 100 marine conservation projects globally. The Conservancy is a key partner in the Avon Hello Tomorrow Fund program. Working with its Brazil-based team and local conservation partners, The Nature Conservancy will plant and restore the trees as well as monitor the restored forest, ensuring the long-term benefits of the Atlantic Rainforest.
United Nations Environment Programme (UNEP) is the voice for the environment within the United Nations systems. The UNEP mission is to provide leadership and encourage partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations. The Hello Green Tomorrow program supports the UNEP Plant for the Planet: Billion Tree Campaign, a worldwide tree planting initiative that encompasses people, communities, businesses, industry, civil society organizations and governments in 170 countries. The Billion Tree Campaign will make a substantial contribution to the 2010 International Year of Biodiversity, raising awareness of the importance of biodiversity for our well-being.
The Atlantic Rainforest of South America spans the Atlantic coast of Paraguay, Argentina and Brazil. Five hundred years ago, it covered approximately 330 million acres (about twice the size of Texas). Today, only seven percent remains. While it is located in South America, the Atlantic Rainforest is one of the critical forests that serve as the “lungs of the earth” for everyone, everywhere.
It is also one of the greatest repositories for biodiversity on the earth, with 20,000 plant species, 1,000 bird species and 23 primate species, many found nowhere else on earth.
People in over 65 countries are joining together through the Hello Green Tomorrow program to help restore the Atlantic Rainforest, representing the first-ever global mobilization for a forest restoration.
Here is a list of participating countries:
Click here to see which countries have local websites.
Click here to learn how you can get involved
Or contact your independent Avon Sales Representative
Avon Hello Green Tomorrow is a longterm commitment, but we urge you to take action now. Initial efforts are focused on March through May 2010, and we will announce our first milestone of funds raised on June 5, 2010, to mark United Nations World Environment Day, so don’t delay.
Do not delay. Take action today to create a greener tomorrow - every dollar brings us one tree closer to restoring the Atlantic Rainforest.
Click here to learn how you can get involved
Or contact your independent Avon Sales Representative
We need your help to plant millions of trees...for today and for the generations ahead.
Every dollar brings us one step closer to a green tomorrow. It’s that simple - and now is the time to take action!
Small daily changes can have a big effect. Remember to: Reduce, Reuse, Recycle, Rethink, Replant.
Indigenous Plants
Select indigenous and drought tolerant plants, including varieties that attract birds and butterflies, for your home garden, and replace at least part of the lawn with plantings that require less water, fertilizer and maintenance.
THE LIFECYCLE OF T-SHIRT.
A T-Shirt Is No Simple Thing
Most of us buy products without thinking about where they are from. But if you are a scientist, or one of the growing number of environmentally conscious consumers, you think about the impact of a product all across its life, or the “lifecycle.” Environmental impacts occur at many points during a product’s life: when the raw material is extracted and processed, when the item is shipped to the store, and when it is used by the consumer, and ultimately, when it is disposed of.
These links and resources can help provide additional information to help us all contribute to a greener tomorrow.
